My Life in Beta 30
One of the things I try to do when I build software is to find a balance between making products that will naturally appeal to people, but without being exploitative of human nature. It is a challenge but I think it’s doable. I’m interested in user-generated content, community, collaboration and people’s creativity and self-expression. When you work with these kinds of things, technology can make you more human, rather than less; it can be humanizing rather than de-humanizing. How to build something like this is an art, not a science. There’s no formula. You have to feel your way there.

~ Caterina Fake for GigaOm (via cacioppo)

(via garychou)

8 January 2012 · Comments

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who am i?

hi strangers! i'm soraya, a cofounder of foodspotting, advisor to startups and brands. i talk about technology too much on the internets, in real life and on-air.

you should know now that i'm a virgo and don't use this log for professional purposes.

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